Michael O’Connor

FROM THE CEO
Global Water Crisis

The Global Water Crisis and the Role of Decentralized Water Technology

September 15, 2025

Water scarcity is one of the greatest challenges facing humanity. Recent research shows that 4.4 billion people worldwide lack access to safe drinking water¹, while 4 billion experience severe water scarcity for at least one month every year². This crisis affects public health, economic development, and environmental sustainability, creating an urgent need for scalable solutions.

Drivers of the Global Water Crisis

The world’s population continues to grow, placing enormous pressure on limited freshwater resources. Agriculture alone accounts for nearly 70 percent of global freshwater withdrawals, mostly for irrigation³. At the same time, rapid urbanization and industrialization increase water demand in regions where infrastructure is often inadequate. UNICEF warns that by 2030, as many as 700 million people could be displaced due to worsening water shortages².

Climate change is intensifying these pressures. Rising temperatures alter rainfall patterns, causing droughts in some regions and floods in others. At the same time, groundwater reserves are being depleted at an alarming rate, with 71 percent of the world’s aquifers in decline and 30 percent experiencing rapid depletion, threatening global water security⁴. Melting glaciers and saltwater intrusion compound the problem, creating additional uncertainty for communities and governments.

Pollution also reduces the availability of clean water. Industrial waste, agricultural runoff, and untreated sewage contaminate rivers and groundwater. More than 1,000 children under five die every day from diseases linked to unsafe water, poor sanitation, and inadequate hygiene, underscoring the devastating human cost of contaminated supplies⁵.

The economic impact is equally significant. If urgent action is not taken, the global water crisis could result in economic losses of up to 8 trillion US dollars over the next 25 years⁶. In many areas, women and children are forced to spend hours collecting water, which limits their access to education and economic opportunities.

Why Decentralized Solutions Are Key

Traditional centralized water infrastructure often requires massive capital investment and long timelines. In many regions, this model is not practical or fast enough to meet urgent needs. Decentralized technologies provide a scalable alternative. They can be deployed quickly, expanded as demand grows, and adapted to specific local conditions.

Around the world, governments and organizations are already investing in new approaches. Cities such as Los Angeles are planning large-scale potable water reuse, while Singapore has pioneered advanced wastewater recycling. In Mexico City, NGOs are implementing neighborhood-level rainwater harvesting systems to support water-stressed communities⁷⁸. These efforts highlight the urgency of decentralized and adaptable solutions that reduce dependence on vulnerable centralized infrastructure.

Rainmaker is advancing this global momentum with a differentiated approach that delivers practical, rapidly deployable systems designed to capture a growing share of this critical market. By delivering decentralized systems that are modular, energy-efficient, and rapidly deployable, Rainmaker addresses urgent water security needs where large-scale projects are not feasible. For investors, this represents an opportunity to participate in a multi-billion-dollar market shift toward scalable and sustainable water solutions.

How Rainmaker Helps Address the Crisis

Rainmaker Worldwide Inc. (OTC: RAKR) is advancing decentralized water technologies through its subsidiary Miranda Water Technologies. Together, we deliver a complete portfolio of solutions designed to meet urgent water needs in diverse environments.

AtmoCell Air-to-Water: Produces safe drinking water directly from the atmosphere with integrated purification.

Miracell® Wastewater Treatment: A modular Rotating Biological Contactor that reduces energy consumption by up to 80 percent compared to conventional systems.

R/OCell® Reverse Osmosis: Containerized purification systems that transform seawater, brackish, or contaminated sources into clean drinking water.

SmartCell Monitoring: Provides real-time oversight, predictive maintenance, and operational reliability.

These technologies empower communities, industries, and governments to secure water without relying on costly centralized infrastructure. Whether for urban growth, industrial projects, or remote regions, Rainmaker delivers practical solutions that reduce costs, shorten timelines, and support environmental sustainability.

A Call to Action

The global water crisis cannot be solved by policy alone. It requires collaboration between governments, NGOs, investors, and the private sector. Rainmaker’s decentralized approach demonstrates how technology-driven solutions can accelerate progress toward safe and affordable water for all.

By investing in scalable systems today, we can protect communities, enable economic growth, and address one of the most pressing challenges of our time.

 

Footnotes

1. Greenwood, E. E., Lauber, T., Donmez, A., Bain, R. E. S., Johnston, R., Crowther, T. W., and Julian, T. R. Mapping safe drinking water use in low- and middle-income countries. Science, 2024. Available at: https://www.science.org/doi/10.1126/science.adh9578

2. UNICEF. Water scarcity: Addressing the growing global crisis. UNICEF, 2025. Available at: https://www.unicef.org/wash/water-scarcity

3. Food and Agriculture Organization of the United Nations (FAO). AQUASTAT: Water Use in Agriculture. FAO, 2020. Available at: https://www.fao.org/aquastat/en/overview/methodology/water-use

4. Gleeson, T., Cuthbert, M. O., Ferguson, G., and Perrone, D. Global trends in groundwater depletion: Implications for future water security. Nature, 621(7964), 879–888, 2023. Available at: https://doi.org/10.1038/s41586-023-06879-8

5. World Vision. Global Water Crisis: Facts, FAQs, and How to Help. World Vision, 2024. Available at: https://www.worldvision.org/clean-water-news-stories/global-water-crisis-facts

6. Global Commission on the Economics of Water. Global water crisis: Economic risks and solutions. The Guardian, 2024. Available at: https://www.theguardian.com/environment/2024/oct/16/global-water-crisis-food-production-at-risk

7. Los Angeles Department of Water and Power. Recycled Water FAQs. LADWP, 2024. Available at: https://www.ladwp.com/who-we-are/water-system/recycled-water/recycled-water-faqs

8. One Earth. Meet the NGO that is fighting Mexico City’s water crisis. One Earth, 2023. Available at: https://www.oneearth.org/meet-the-ngo-that-is-fighting-mexico-citys-water-crisis

Michael O’Connor

Michael O’Connor has over 35 years of experience in business development and corporate finance, scaling global companies. As a founding executive at Orascom Telecom (1998–2008), he led M&A and expansion, growing its subscriber base from 250,000 to 125 million. In 2008, he co-founded WIND Mobile (now Freedom Mobile), which reached 1 million subscribers before its $1.6 billion acquisition by Shaw Communications. Previously, he was Director of SAIC’s Center for Economic and Financial Analysis. Now at Rainmaker, he drives sustainable water solutions worldwide.

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